Xiaohongshu & Chinese Social Media Marketing Insights

Practical guides on Xiaohongshu (XHS) marketing, KOC store visits and Chinese social media for Singapore businesses. Want results instead of reading? See our KOC store visit service, our XHS brand growth service, or contact us for a free consultation.

Marketing Outsourcing

Guides to outsourced and fractional marketing for Singapore SMEs, from the Start Media team. Instead of hiring one full-time marketer, an outsourced team gives you a strategist, a copywriter, a videographer and an editor on a monthly plan. These articles compare costs with hiring, explain when outsourcing makes sense, and show how F&B and retail businesses use it to post consistently on Xiaohongshu (小红书) and other platforms.

Social Media Video Production in Singapore: A Practical Guide for SMEs

How Singapore SMEs can plan, film and scale short social media videos for Reels, TikTok, Xiaohongshu and WeChat Channels.

Dawn

4 days ago6 min read

How Can Singapore F&B Brands Cut Marketing Costs? A 2026 Guide

Short answer: At Start Media, we find most Singapore restaurants and cafés can cut marketing costs, including on XHS (小红书), by stopping three leaks: paying for separate content for every platform, buying ads before they have content people search for, and running one-off influencer posts with no follow-up. Start Media's clients usually get more from one monthly shoot reused across platforms, steady Xiaohongshu (小红书) posts from SGD 1,600 a month, and KOC store visits from SGD

Dawn

Apr 126 min read

2026 Singapore Hiring Crisis: Why Savvy SMEs are Switching to Fractional Marketing Teams

Why Singapore SMEs are switching from full-time marketing hires to outsourced, fractional marketing teams, and how to choose the right partner.

Dawn

Mar 253 min read