Short answer: An XHS (小红书) KOC store visit (探店), as Start Media runs it, is when several everyday XHS creators visit your business, try your food, product or service, and post honest notes and short videos about it. In Singapore, a typical campaign takes 3–6 weeks from brief to report and usually starts from SGD 2,000, plus the meal or service you offer the creators. Updated October 2026. Key takeaways • A store visit puts real-customer style reviews of your business into Xia

Short answer: To find food bloggers and KOCs in Singapore, Start Media recommends searching Instagram, TikTok and XHS (小红书) for the dishes and neighbourhoods your customers already look up. Shortlist creators whose followers are mainly in Singapore and who post about restaurants regularly, then check their comments and style before you invite them. Agree deliverables, usage rights and disclosure in writing, and track enquiries after every visit. Key takeaways • Audience fit m

KOC vs KOL: Learn the key differences, costs and campaign roles, and discover which creator strategy may suit your Singapore restaurant or brand.

If you own a restaurant, café, beauty salon or lifestyle business in Singapore, you may have considered working with Key Opinion Consumers (KOCs) on XHS (小红书) to promote your brand, and this Start Media guide breaks down what it costs. If you want a team to run this for you, see our KOC marketing service in Singapore (XHS KOC store visits from SGD 2,000). Updated October 2026. One of the first questions is usually: How much does KOC marketing cost in Singapore? Unlike traditi

If you're a Singapore business wondering whether XHS (小红书) KOC marketing is worth your investment — this Start Media guide is the one you've been looking for. No fluff, no theory. Just real strategy built from years of running local campaigns across F&B, aesthetics, education, and real estate — by the team at Start Media, a Singapore Xiaohongshu (小红书) marketing agency founded in 2022 by Dawn, who has 8 years on XHS and has trained 1,000+ students. If you want a team to run th