F&B Social Media Agency in Singapore: Restaurant Marketing That Fills Tables (2026)
Updated: 3 hours ago
Short answer: Start Media is a Singapore social media agency for F&B businesses, based in Tampines. We plan, film and post short videos for restaurants, cafés and food brands on Facebook, Instagram, TikTok, Xiaohongshu and WeChat, and arrange food blogger store visits. Our full package is SGD 3,900 a month and includes 10 short videos, 10+ influencer visits, 3 posters, paid ads management and festive campaign planning.
Updated October 2026.
Why Singapore restaurants need social media now
Most diners in Singapore decide where to eat on their phone. They scroll TikTok and Instagram Reels for ideas, and many Chinese-speaking diners search Xiaohongshu for terms like 新加坡美食推荐 (Singapore food recommendations) or "Orchard hot pot" before they choose. If your restaurant does not show up there, a competitor does.
The problem is time. Restaurant owners are busy running the kitchen and the floor. Filming, editing, writing captions in two languages and contacting food bloggers every month is a full-time job.
What our F&B social media management includes
Our outsourced marketing package is SGD 3,900 per month, with a 6-month minimum:
10 short videos a month, posted to Facebook, Instagram, TikTok, Xiaohongshu and WeChat
10+ local food influencer visits a month (1,000+ followers each)
3 poster designs a month, for menus, promotions and festive campaigns
Paid ads management (ad spend billed separately)
Festive campaign planning, for dates like Chinese New Year, Mid-Autumn and Christmas
We film all 10 videos in one shoot day, so your kitchen is only disrupted once a month. Single-platform management is also available from SGD 1,600–2,500 a month, and one-off shoots are SGD 600 per shoot.
Restaurant results
Happy Lamb Hot Pot Orchard (快乐小羊) · 3 years: The restaurant is on the second floor of a quiet mall at Pacific Plaza, and the owner was close to closing when we started in November 2022. Today its accounts average 100,000+ views a month, its Xiaohongshu followers grew from about 600 to over 5,000, and the restaurant is often full. Read the full case study
Grill Fish Master (师烤豆花烤鱼) · 1+ year: 100,000+ views every month.
Treasure Paradise (饱藏) · 6 months: Close to 200,000 views every month.
What works for F&B on social media
Lead with a clear offer. A simple price and a reason to visit this week get shared more. For Happy Lamb, we put the SGD 19.99++ price at the front of titles.
Write for search. Use the words people actually type, such as "affordable hot pot Singapore" or your neighbourhood name.
Post in English and Chinese. English for TikTok, Instagram and Facebook; native Chinese for Xiaohongshu and WeChat Channels.
Volume matters. Consistent videos and regular blogger visits keep your restaurant in search results and feeds.
More ideas: How Singapore F&B brands can cut marketing costs.
Food blogger store visits (KOC 探店)
We work with 100+ Singapore-based creators with 1K to 50K followers. We choose the right food bloggers for your restaurant, brief them, schedule the visits and check every post before it goes live. Standalone store visit campaigns start from SGD 2,000.
How we work
Step 1, free strategy session: We learn about your menu, customers and current accounts.
Step 2, monthly plan: We plan videos, offers and blogger visits around what your diners search for.
Step 3, one shoot day: Our team films all 10 videos at your restaurant.
Step 4, post and boost: We post to 5 platforms and boost the videos that perform.
Step 5, monthly review: We check views and enquiries and adjust next month's plan. Most clients see more views and enquiries within 2–3 months.
FAQ
How much does restaurant social media management cost in Singapore?
At Start Media, the full package is SGD 3,900 per month with a 6-month minimum. Single-platform management is SGD 1,600–2,500 per month, and influencer store visit campaigns start from SGD 2,000. See our social media management cost guide.
Do you work with cafés, bakeries and hawker businesses too?
Yes. We work with restaurants, cafés and food brands of different sizes across Singapore.
Can social media help a restaurant in a quiet location?
Yes. Happy Lamb Hot Pot sits in a quiet mall with almost no walk-in traffic. Regular videos, blogger visits and clear offers bring in diners who come specifically to eat there.
Get a free strategy session
Want more diners from TikTok, Instagram and Xiaohongshu? Chat with us on WhatsApp to book a free strategy session. No commitment.
Want to know what would work for your business?
Send us your business name or Xiaohongshu account and Dawn's team will reply within 1 working day with a free marketing review for your restaurant. Free, no obligation.
WhatsApp Dawn on +65 8377 7718 or use our contact form · See all prices on our pricing page.
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