Short answer: At Start Media, we tell clients there are two ways to pay for more reach on WeChat Channels (视频号), and both work differently from boosting on XHS (小红书). Boosting (加热) uses WeChat Beans (微信豆) inside the app: 1 yuan buys 10 beans, and you can start with a few dozen yuan. Tencent Ads is the full advertising platform, with detailed targeting, but it needs a verified advertiser account and a much larger budget. For most Singapore SMEs, boosting the videos that alread

Short answer: A Singapore company can open a WeChat Official Account (公众号) with its own company documents, without a China business licence, and Start Media can help set it up alongside XHS (小红书). As of October 2026, overseas companies can register one service account, which can push to followers four times a month. Verification costs USD 99 per application, takes about 7 to 15 working days, and the account only works once verification passes. Key takeaways Overseas companies

Short answer: At Start Media, we see WeChat marketing in Singapore as a partner to XHS (小红书), and it usually means two things: a WeChat Official Account (公众号) that sends articles and updates to followers, and WeChat Channels (视频号), the short-video feed inside WeChat. Together they help you stay in touch with Chinese-speaking customers who already know you, and reach their friends. Pair them with Xiaohongshu (XHS) to find new customers, and you cover both discovery and loyalty

How Singapore SMEs can plan, film and scale short social media videos for Reels, TikTok, Xiaohongshu and WeChat Channels.

What is Xiaohongshu (XHS / RedNote)? Learn who uses it in Singapore, how it differs from Instagram and TikTok, what the 2026 RedNote split means, and how to start.

Discover how Singapore businesses can use WeChat Channels (微信视频号) for Chinese-language video marketing, brand awareness and customer engagement.