Start Media: XHS & Chinese Social Media Marketing in Singapore
Start Media is a Singapore marketing team focused on Xiaohongshu (小红书) and Chinese social media. We run XHS accounts, arrange KOC store visits (博主探店) with 100+ local creators, produce short video, and also manage WeChat Channels and Dianping for Singapore businesses. We are registered in Singapore as START MEDIA PTE. LTD. (UEN 202224038D), founded in 2022 and based at Tampines Grande.
A Full Marketing Department for the Cost of One Hire
Hiring a social media executive in Singapore costs SGD 3,500–6,000 a month in salary alone, and one person rarely covers strategy, filming, editing, design and bilingual copy. For SGD 3,900 a month, our team covers all of it:
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Strategist: plans search keywords, content calendars and campaigns.
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Videographer and editor: film on-site and cut each video for every platform.
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Native Chinese copywriters: write for Xiaohongshu, WeChat Channels and Dianping, not translated from English.
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Account manager: replies to comments and messages and sends a monthly report.
Local and Chinese-Speaking Customers, One Team
Many of our clients serve both English- and Chinese-speaking customers in Singapore. We plan one shoot and adapt it for each platform: English captions for TikTok, Instagram and Facebook, and native Chinese for Xiaohongshu and WeChat. For Malaysian businesses, we also handle XHS Blue V registration, XHS ad account opening and WeChat Channels services.
Why Start Media?
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Xiaohongshu specialists: our founder Dawn has 8 years on XHS and has trained 1,000+ students.
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Native Chinese copywriters for Xiaohongshu, WeChat Channels and Dianping, not translators.
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Local creator network: 100+ Singapore creators with 1K to 50K followers for KOC store visits.
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Your account, your content: accounts are registered under your company and stay with your business.
Our Story
Start Media was founded in 2022 by Dawn as a social media training provider in Singapore. In 2024 we grew into a content production and marketing team, so we could run accounts for businesses rather than only teach them. Today we run Xiaohongshu accounts, KOC store visits, WeChat Channels and short video for Singapore businesses, including restaurants such as Happy Lamb Hot Pot Orchard, Grill Fish Master and Treasure Paradise, from our office at Tampines Grande.
Meet The Team
Dawn （达姐）
Founder & CEO · 8 years on Xiaohongshu, 1,000+ students trained
Melody
Copywriting
Cleo
Office Manager
Ben
Editing Department Manager