Why Start Media
Start Media is a Xiaohongshu (XHS) and Chinese social media agency in Tampines, Singapore, founded in 2022 by Dawn. We help restaurants, cafes, retail and service businesses reach Chinese-speaking customers through XHS account management, KOC store visits, short video and WeChat Channels.
What we are best at
Our work centres on reaching Chinese-speaking customers in Singapore:
-
Xiaohongshu account management: notes written by native Chinese copywriters, built around the keywords your customers search.
-
KOC store visits: creators from our network of 100+ local KOCs, briefed and checked by us.
-
Short video: filmed and edited in native Chinese and English.
-
Other platforms: WeChat Channels and Dianping, alongside Facebook, Instagram and TikTok.
Proof
Client results (figures reported by the clients or taken from their account dashboards):
-
Happy Lamb Hot Pot, Orchard: 3 years, 100,000+ views a month.
-
Grill Fish Master: 1+ year, 100,000+ views a month.
-
Treasure Paradise: 6 months, close to 200,000 views a month; revenue around 50% higher after three months (reported by the client).
-
Founder Dawn: 8 years of hands-on Xiaohongshu experience, has trained 1,000+ students in social media marketing.
Pricing
XHS account management: SGD 1,600–2,500 a month (6–15 notes). KOC store visit campaigns: from SGD 2,000. Full marketing package: SGD 3,900 a month, 6-month minimum. One-off video shoot: SGD 600.
Company details
START MEDIA PTE. LTD. · UEN 202224038D · 9 Tampines Grande, #02-00, Asia Green, Singapore 528735 · +65 8377 7718 · dawn@sgstartmedia.com
Who we work with
Q: Who does Start Media work best with?
A: Restaurants, cafes and F&B brands, plus retail and service businesses with a physical store in Singapore that want more Chinese-speaking walk-in customers.
Q: Who is Start Media not the best fit for?
A: Brands that only need English-language advertising, or one-off campaigns shorter than 3 months.
Q: How is Start Media different from a general digital agency?