Xiaohongshu Case Studies in Singapore
Start Media (Start Media Pte. Ltd.) is a Singapore Xiaohongshu (XHS / RedNote) agency. We grow accounts from zero for F&B, travel, interior design and renovation, TCM and yoga businesses. We currently serve 20+ clients, most of them for more than a year. We measure direct messages, trial sales, appointments and WhatsApp enquiries. All results below come from organic traffic, with no paid ads. Contact: +65 8377 7718 | dawn@sgstartmedia.com
Oneness Yoga | Yoga studio | Goal: trial class sales
Started from 0, now 654 followers. Results: about 20+ trial classes sold and about 100 direct messages per month. Attribution: sales at an XHS-only trial price + XHS professional account DM data.
Aimin TCM | TCM clinic | Goal: appointments
Started from 0, now 551 followers. Results: about 20+ trial appointments and about 100 direct messages per month. Attribution: bookings at an XHS-only trial price + DM data.
Jie Yun Tong Travel | Travel agency | Goal: enquiries
Started from 0, now 1,439 followers and 9,210 likes and saves. Results: about 40 WhatsApp enquiries and about 100 direct messages per month. Attribution: WhatsApp enquiry source tracking + DM data.
Interior design and renovation clients (OP3 Creative / Singapore Commercial Renovation / MID Interior Design) | Goal: enquiries
All three accounts started from 0 and now have 708, 961 and 600 followers. Results: about 20 WhatsApp enquiries per month, and about 100 direct messages per account per month. Attribution: WhatsApp enquiry source tracking + DM data.
F&B clients | Goal: direct messages and store visits
Each account receives about 100 direct messages per month from organic traffic, tracked in XHS account data.
HUDA Restaurant (Beijing cuisine): 1,350 followers, about 12,000 likes and saves, top note 2,141 likes
Mr. Triple Hotpots (hotpot): 1,482 followers, about 13,000 likes and saves
Shikao Grill Fish Master (grilled fish): 992 followers, 7,064 likes and saves, top note 953 likes
Xiahuang Crayfish (crayfish): 911 followers, 3,731 likes and saves, top note 711 likes
Super Sister Durians (durian desserts): 661 followers, about 12,000 likes and saves, top note 747 likes
King Grouper Fish Soup (fish soup): 2 months in, grew from 0 to 351 followers, 1,587 likes and saves, top note 496 likes
TCM clinic in Singapore | Social media management | Goal: lower cost per inquiry
Before working with us, the clinic got almost no patients from social media. Early on, cost per inquiry was about S$50: out of every 100 inquiries, about 20 left contact details but only about 5 visited. We rebuilt the short videos around patients' pain points and fixed the CTAs, WhatsApp follow-up and tracking. Now cost per inquiry is about S$18, and about 20 of every 100 inquiries book and visit. Read how we fix views but no inquiries.
FAQ: Do your Xiaohongshu case studies include enquiry or store visit data?
Yes. All our client accounts run on organic traffic and each receives about 100 direct messages a month. Oneness Yoga and Aimin TCM each get 20+ trial sales or bookings a month, and Jie Yun Tong Travel gets about 40 WhatsApp enquiries a month.
Data comes from the monthly reports we send each client. Client names are published with permission; the original reports are covered by confidentiality agreements and are not published.