WeChat Channels (视频 号) Marketing in Singapore
WeChat is where many Chinese-speaking customers in Singapore already talk to friends, family and businesses. WeChat Channels (视频号) puts your short videos in front of them and their contacts. Start Media runs WeChat Channels accounts for Singapore businesses: we film, edit, publish and boost your videos, all in native Chinese.
What We Do on WeChat Channels
Everything your WeChat Channels account needs, handled by one team:
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Blue V verification: we set up and verify your WeChat Channels business account (blue V). Verification costs SGD 600 per year.
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Filming and editing: short videos scripted in native Chinese and cut for WeChat Channels, with versions for XHS, TikTok and Instagram Reels from the same shoot.
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Publishing: a regular posting schedule, with captions and hashtags written for WeChat search.
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Paid boosting (投流): we boost the best-performing videos so more people near you see them.
WeChat Official Account (公众号) Management
Articles and updates that land in your followers' WeChat chat list:
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Account setup: we register and verify your WeChat service account under your Singapore company. Overseas companies can open one service account, with four pushes a month.
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Monthly articles: written in native Chinese, with layout and images, planned around your pushes and your customers' questions.
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Menus and replies: we set up the account menu and auto-replies, and link articles to your WeChat Channels videos and booking page.
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Pricing: Official Account management is quoted on request, based on how many articles you need each month.
Why Run WeChat Channels with XHS
All of our current clients run WeChat Channels alongside Xiaohongshu, because the two platforms do different jobs:
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XHS brings in new customers who search for your category or area.
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WeChat Channels keeps you in front of people who already know you, and their friends can see the videos they like.
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One shoot gives a version for each platform, planned together so the timing and keywords match.
WeChat Channels Pricing
WeChat Channels management follows our Chinese-platform pricing, usually from about SGD 2,000 per month depending on how many videos you need. Blue V verification is SGD 600 per year. Contact us for a quote.
WeChat Channels FAQ
Q: What is WeChat Channels (视频号)?
A: WeChat Channels is the short-video feature inside WeChat. Videos can be shared in chats and Moments, and people can see videos their friends have liked.
Q: How much does WeChat Channels marketing cost in Singapore?
A: With Start Media, WeChat Channels management usually starts from about SGD 2,000 per month, plus SGD 600 per year for blue V verification.
Q: Can you run XHS and WeChat Channels together?