XHS KOC Store Visits (博 主探店) in Singapore
Get real Singapore XHS creators to visit, film and post about your restaurant, café, shop or service. We work with 100+ local KOCs with 1K to 50K followers each, and handle everything from choosing the right creators to checking every note before it goes live.
Why KOC Store Visits Work on Xiaohongshu
On Xiaohongshu, people search before they go. Your official account shows what you say about yourself; KOC notes show what other people say:
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Real reviews: KOC notes read like genuine customer experiences, which is what XHS users trust.
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Wider search coverage: several creators posting about you cover more search keywords than one big post.
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Long shelf life: XHS notes keep showing up in search for months after the visit.
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Works with your account: around 80% of our marketing outsourcing clients add KOC store visits, because growth comes when your official account, creators and real customers all post about you.
How a KOC Store Visit Campaign Works
Here is how a campaign runs, from offer to report:
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You choose the offer: the meal, product or service creators receive in exchange for their visit.
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We shortlist and brief creators: from our network of 100+ Singapore XHS KOCs (1K to 50K followers), matched to your customers and area, with the keywords people search for.
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We schedule and review: we arrange the visits and check every note and video before it is posted.
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We report and boost: reach, saves and comments for each note, plus which notes are worth boosting.
Pricing and Results
Campaign fees depend on how many creators you want, their follower counts and the content required, and usually start from SGD 2,000, plus the product or service you offer the creators. Example: for Treasure Paradise (饱藏), monthly revenue grew about 10 to 15% month on month while we worked together, and was around 50% higher after three months (figures reported by the client).
XHS Influencer Marketing: KOC and KOL
Need more reach? Besides our 100+ local KOCs (1K to 50K followers), we work with XHS KOLs who have more than 50K followers. KOL fees are higher than KOC fees, so we plan KOL campaigns around your budget. You can combine a few KOLs for reach with a group of KOCs for search coverage.
KOC Store Visit FAQ
Q: What is the difference between a KOC and a KOL?
A: A KOL (key opinion leader) has a large following, usually more than 50K on XHS, and gives reach. A KOC is an everyday creator whose notes read like real customer reviews. KOC store visits usually start from SGD 2,000; KOL fees are higher and quoted based on your budget.
Q: Do I have to pay the creators?
A: You provide the product or service creators receive during the visit. Our campaign fee covers inviting, briefing, scheduling and reviewing the creators, and usually starts from SGD 2,000 depending on their follower counts and the content required.
Q: Which businesses are KOC store visits for?