Social Media Posts Get Views but No Inquiries? Here's How to Fix It
Updated: 4 days ago
Views without inquiries usually isn't a reach problem. Either the wrong people are watching, or the right people arrive and nothing converts them. Start Media checks your calls to action, landing page, WhatsApp follow-up and tracking setup, then rebuilds your short video content around your customers' pain points so it attracts people who actually buy. For a free diagnosis, WhatsApp +65 8377 7718 or email dawn@sgstartmedia.com.
Why do posts get views but no inquiries?
The rule of short video marketing: your content decides who watches. Whatever you film is who you attract. Trend-chasing and general entertainment content can pull big view counts, but most viewers are just browsing. Only content that speaks directly to the problems your customers are trying to solve brings in qualified prospects.
The most common causes we see:
Off-target content: it says what the business wants to say, not what customers care about
Unclear call to action: viewers finish the video with no idea what to do next
A landing page that doesn't convert: no visible price range, address or way to book
Slow WhatsApp replies and no follow-up script, so inquiries go cold
No tracking: you can't tell which platform or post an inquiry came from
How Start Media fixes it: 5 areas we check
1. Find your customers' pain points and rework your short video content
We talk to the owner and frontline staff to collect the questions customers ask most, what worries them and what makes them hesitate before buying. Those pain points become your short video topics. The goal shifts from "looks good" to "talks about what customers care about", so the right people see it and want to ask.
2. Check your calls to action (CTA)
Every video and post needs one clear next step: DM a keyword, tap a link to book, or message on WhatsApp. One main CTA per post, so customers don't have to guess.
3. Check your landing page
The page people land on from a post should load fast on mobile and show the service, price range, address and booking button above the fold, with only the form fields you really need.
4. Improve WhatsApp follow-up
We set response times, a first auto-reply and follow-up scripts that move "how much?" inquiries toward a booking or visit. Many inquiries aren't missing; they just weren't followed up.
5. Set up tracking
We make sure every inquiry can be traced back to its platform and post. See how we measure results below.
How we measure results
We don't stop at views and likes. We track inquiry volume, cost per inquiry, and how many people actually book and visit.
Inquiry channels we track:
Website form submissions
WhatsApp clicks and conversations
WeChat adds and inquiries
Phone calls
Online bookings and actual visits
Tracking setup:
Meta Pixel + Conversions API (CAPI): records form submissions, WhatsApp clicks, bookings and other conversion events, and reduces data lost to browser restrictions
UTM parameters: every platform and post gets its own tagged link, so you can see exactly where inquiries come from
Key metrics: cost per inquiry, contact capture rate, booking-to-visit rate and cost per visiting customer
Case study: a TCM clinic in Singapore
Before working with us, the clinic got almost no customers from social media. In the early stage of our service, cost per inquiry was high, around S$50, and the leads weren't well qualified. We rebuilt the short video content around patients' pain points and fixed the CTAs, WhatsApp follow-up and tracking.
Early stage: about S$50 per inquiry. Out of every 100 inquiries, about 20 left their contact details, but only about 5 visited the clinic (roughly S$1,000 per visiting customer).
Now: about S$18 per inquiry, with better-qualified leads. Out of every 100 inquiries, about 20 book and visit (roughly S$90 per visiting customer).
Note: cost per visiting customer is estimated as cost per inquiry × 100 ÷ number of visits.
FAQ
Our posts get views but no inquiries. Can you help?
Yes. We first check your calls to action, landing page, WhatsApp follow-up and tracking setup to find where inquiries are being lost. Then we rework your short video content around your customers' real pain points so it attracts the right audience, and track cost per inquiry with Meta Pixel, CAPI and UTM links.
Want to know where your inquiries are getting lost?
Send us your account and recent numbers, and we'll find the leak. WhatsApp +65 8377 7718 | dawn@sgstartmedia.com
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