Restaurant & F&B Marketing Agency in Singapore
Start Media is a Singapore social media agency that specialises in restaurants and F&B brands. We film your dishes, post short videos on Facebook, Instagram, TikTok, Xiaohongshu and WeChat, and bring food influencers to your outlet. Our F&B clients include Happy Lamb Hot Pot (Orchard, 3 years, 100,000+ views a month), Grill Fish Master (1+ year, 100,000+ views a month), Treasure Paradise (6 months, close to 200,000 views a month), Mr Triple Hotpots and Bao Bao. The full package is SGD 3,900 per month.
What Singapore Diners Do Before They Visit
Before choosing where to eat, diners in Singapore check TikTok and Instagram for food videos, and Chinese-speaking diners search Xiaohongshu for reviews. 90.6% of Singapore's population uses social media and TikTok users spend about 1 hour 39 minutes a day on the app (We Are Social, Digital 2026). If your restaurant isn't posting regularly, customers often choose a competitor that is. We fix that with 10 short food videos a month, filmed in one shoot day so service is only disrupted once.
What's Included Every Month
1. 10 Short Videos on 5 Platforms
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We plan and script 10 short videos, film them all in one shoot day at your outlet, edit them for each platform and post them to Facebook, Instagram, TikTok, Xiaohongshu and WeChat, with English and native Chinese captions.
2. 10+ Influencers and 3 Posters
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Campaigns with 10+ local influencers every month, each with 1,000+ followers, chosen from our network of 100+ Singapore creators, plus 3 poster designs for your menus, promotions and in-store displays.
3. Paid Ads and Festive Campaigns
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We run and optimise your paid ads on Meta, TikTok and Xiaohongshu (ad spend billed separately) and plan campaigns ahead of Chinese New Year, Hari Raya, Deepavali, National Day, Christmas and other key dates. You get a monthly report and next month's plan.
Key Deliverables
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Quarterly Growth Roadmaps: Data-backed strategies aligned with your sales goals.
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Weekly Execution Syncs: Real-time updates on content, ads, and engagement.
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Monthly ROI Audits: Transparent reporting on reach, conversions, and cost-per-lead.
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Chinese-Platform Coverage: XHS, WeChat Channels and Dianping content written by native Chinese copywriters, plus KOC store visits.
FAQ
Q: Which social media platforms should a Singapore restaurant use?
A: Most restaurants should use Instagram and TikTok for local diners, Facebook for older customers and events, and Xiaohongshu for Chinese-speaking diners. Our package covers all of them plus WeChat, using one shoot day a month.
Q: How much does restaurant social media marketing cost in Singapore?
A: Start Media's full package for restaurants is SGD 3,900 per month with a 6-month minimum and covers Facebook, Instagram, TikTok, Xiaohongshu and WeChat, 10 short videos, 10+ food influencers, 3 posters and ads management (ad spend billed separately). Managing one platform starts at SGD 1,600 per month. Most restaurants see more views and enquiries within 2–3 months.
Q: How do I get food bloggers to visit my restaurant in Singapore?
A: Our package includes visits from 10+ local food influencers every month, each with 1,000+ followers. We pick creators from our network of 100+ Singapore creators who match your cuisine and customers, arrange the visits and check their posts on Xiaohongshu, Instagram and TikTok. Standalone KOC store visit campaigns start from SGD 2,000.
Restaurant marketing guides: Restaurant marketing in Singapore · New restaurant opening plan · Happy Lamb case study