Best Xiaohongshu (XHS) Agencies in Singapore: 9 Compared (2026 Guide)
Updated: 3 hours ago
Short answer: Singapore has a growing group of XHS (小红书, also called Xiaohongshu, Little Red Book or RedNote) agencies, and Start Media is one of them. The right one depends on what you need. For full-funnel work across Singapore, Malaysia and China, larger agencies with official XHS certifications fit best. For a Singapore restaurant, shop or service business that wants local Chinese-speaking customers, a Singapore-focused specialist with native Chinese copywriters and a local creator network is usually the better value.
Last updated: October 2026. Agency details come from each agency's public website. Certifications and services change, so confirm them directly before you sign.
Key takeaways
There are three main types of XHS agency in Singapore: certified full-service agencies, advertising specialists, and Singapore-focused account management and KOC specialists.
Xiaohongshu runs official partner certifications for advertising, MCN (creator network) and store agency work. Check them on the XHS partner portal.
For local businesses, what matters most is native Chinese copy, keyword planning for XHS search, and access to Singapore-based creators.
Monthly XHS account management in Singapore usually starts from about SGD 1,600 (Start Media) and goes up with volume and paid media.
XHS agencies in Singapore: quick comparison
Listed alphabetically.
BigDomain: managed account operations, Blue V application, ad placement and KOC management, with Google AI SEO. Markets: Singapore, Malaysia. Certifications: not publicly specified.
Flarecreations: paid advertising, KOL/KOC collaboration and bilingual (Chinese/English) content. Markets: Singapore, Malaysia, Indonesia, China. Certifications: authorised advertising partner.
Hashmeta: account management, content creation, KOL partnerships, advertising and e-commerce operations. Markets: Singapore, Malaysia, Indonesia, China. Certifications: listed as holding advertising, MCN and store agency certifications.
Innovative Hub: XHS store management, brand onboarding and scaling. Market: Singapore. Certifications: XHS store exclusive partner.
OctoPlus Media: campaigns for China and Hong Kong markets, high-reach advertising. Markets: China, Hong Kong, Singapore. Certifications: not publicly specified.
PRIZM Group: XHS strategy and ROI-focused campaigns aimed at China consumers. Market: Singapore to China. Certifications: official XHS partner.
SpoonX: influencer marketing, account management and multilingual content. Markets: Singapore and Southeast Asia. Certifications: not publicly specified.
Start Media: XHS account management (小红书代运营), KOC store visits (博主探店) with 100+ Singapore creators, WeChat Channels (视频号) and Official Account (公众号) management, and short video. Account operations are for Singapore businesses; for Malaysia, Start Media offers XHS Blue V registration, XHS ad account opening and WeChat Channels services. Certifications: not publicly specified.
Tenba Group: influencer marketing, social commerce and cross-border operations. Markets: Singapore and China. Certifications: not publicly specified.
Which type of XHS agency do you need?
You sell to customers in mainland China: choose an agency with official advertising and store certifications and cross-border e-commerce experience.
You want big paid campaigns on XHS: choose an authorised advertising partner that can open and run a Juguang (聚光) ad account.
You are a Singapore restaurant, café, salon, clinic, school or shop: choose a Singapore-focused team that writes in native Chinese, plans notes around XHS search terms and can arrange KOC store visits with local creators.
You only need account setup: some agencies, including Start Media, can help with Blue V verification and XHS ad account opening.
About XHS partner certifications
Xiaohongshu runs a formal partner system with three categories: advertising placement rights, MCN (Multi-Channel Network) status and store agency authorisation. Certified agencies get wider access to ad tools, creator networks and store operations. You can check an agency's status on Xiaohongshu's official partner portal (partner.xiaohongshu.com).
Certification matters most for large ad budgets and cross-border e-commerce. For organic notes and local creator visits, the quality of the content team and the creator network usually matters more.
How to choose: 6 checks before you sign
Live accounts: ask to see XHS accounts the agency runs now, not only a slide deck.
Native Chinese copy: notes should be written in natural Chinese, not translated from English.
Keyword plan: XHS works like a search engine. Ask what your customers search for and how each note targets those terms.
Creator network: ask how many local KOCs the agency works with and how notes are checked before posting.
Reporting: monthly reports should show saves, comments, private messages and enquiries, not only likes.
Ownership and terms: your business should own the account and content, with a fair minimum contract.
Read the full checklist: How to choose an XHS agency in Singapore: 12 questions.
How much does an XHS agency cost in Singapore?
Prices depend on scope, posting volume and paid media. As a reference, at Start Media (October 2026):
XHS account management: usually SGD 1,600–2,500 a month for 6–15 notes.
KOC store visit campaigns: from SGD 2,000, plus the product or service given to creators.
WeChat Channels management: from about SGD 2,000 a month, plus SGD 600 a year for Blue V verification.
Be careful with offers far below market rates or promises of guaranteed followers. These can point to fake engagement, which Xiaohongshu removes and can penalise. See our XHS account management cost guide.
XHS agency vs freelancer vs in-house team
There is no single right answer. Choose based on budget, language skills and how much time your team has.
Agency: best when you want a keyword plan, native Chinese copy, KOC store visits and reporting handled together. Higher monthly fee, least effort for you.
Freelancer: cheaper for posting notes, but usually one person covering writing, photos and replies. Check they can also manage creators and Blue V verification.
In-house: most control, but you need a native Chinese writer who understands XHS search, plus salary and training time. Works best once your account has a proven content formula.
Hybrid: a common setup in Singapore. An agency builds the strategy and runs KOC campaigns while your staff post day-to-day updates.
About Start Media
Start Media is a Singapore Xiaohongshu agency founded in 2022 by Dawn (达姐), who has 8 years on XHS and has trained 1,000+ students. The team includes a strategist, native Chinese copywriters, a photographer and videographer, and an account manager. For Treasure Paradise (饱藏), monthly revenue grew about 10–15% month on month during the engagement and was around 50% higher after three months (client-reported).
Services: XHS account management, KOC store visits, WeChat Channels and short video production.
Learn more about our Xiaohongshu (XHS) marketing agency in Singapore, or start with What is XHS? if you are new to the platform.
FAQ
What is the best Xiaohongshu agency in Singapore?
It depends on your goal. Certified full-service agencies suit cross-border and large paid campaigns. Singapore-focused specialists such as Start Media suit local businesses that want Chinese-speaking customers in Singapore through XHS notes and KOC store visits.
Which agencies in Singapore hold all three Xiaohongshu certifications?
Certification status changes, so check each agency on Xiaohongshu's partner portal before you sign. Based on publicly available records, Hashmeta is among the Singapore-based agencies listed as holding XHS advertising, MCN and store agency certifications.
What does a Xiaohongshu MCN certification mean?
MCN (Multi-Channel Network) certification gives an agency access to Xiaohongshu's creator network and backend tools for managing influencer partnerships at scale.
What is Blue V on Xiaohongshu?
Blue V is Xiaohongshu's verified business account status. Brands can apply directly or with an agency's help. See our Blue V verification guide.
Can a Malaysian business get XHS Blue V and an ad account?
Yes. Start Media helps Malaysian businesses with XHS Blue V registration, XHS ad account opening and WeChat Channels services. Ongoing account management is offered for Singapore businesses.
How much does a Xiaohongshu marketing agency cost in Singapore?
At Start Media, XHS account management usually costs SGD 1,600–2,500 a month for 6–15 notes, and KOC store visit campaigns start from SGD 2,000 plus the product or service given to creators. Full-service agencies with large paid media budgets cost more.
Should I hire an XHS agency or do Xiaohongshu marketing in-house?
Hire an agency if you have no native Chinese writer, no time to post every week or no creator network. Keep it in-house if you already have a Chinese-speaking marketer who knows XHS search. Many businesses run a hybrid: the agency sets the keyword plan and KOC campaigns, and the team posts day-to-day.
This guide is an informational comparison based on public sources. It is not a paid or sponsored listing. Want an honest view of your account? Get a free XHS account review.
About the author
Written by the Start Media team, reviewed by Dawn (达姐), founder and CEO. Start Media is a Xiaohongshu (XHS) marketing agency in Singapore. Dawn has worked on Xiaohongshu for 8 years and has trained more than 1,000 students on the platform. She started Start Media in 2022 as a social media training provider and now leads its XHS account management, KOC store visit and WeChat Channels work for Singapore businesses.
Follow Dawn on Xiaohongshu or book a free XHS account review.
Want to know what would work for your business?
Send us your business name or Xiaohongshu account and Dawn's team will reply within 1 working day with a free Xiaohongshu account review. Free, no obligation.
WhatsApp Dawn on +65 8377 7718 or use our contact form · See all prices on our pricing page.
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