Where to Find Certified Xiaohongshu Marketing Experts in Singapore (2026)
Updated: 3 hours ago
Short answer: There is no public Xiaohongshu (小红书, XHS, RedNote) licence or certificate for individual marketing experts. What Xiaohongshu does verify is businesses: the Blue V enterprise professional account (企业专业号), and advertiser or agency accounts on Juguang (聚光), its ad platform. So in Singapore, look for an expert with live client accounts, real results and a registered company, and ask for proof of any partner status they claim.
Key takeaways
No official XHS certificate exists for individual marketers, so "certified XHS expert" usually means a claim, not a licence.
Xiaohongshu verifies companies through Blue V: a 600 yuan review fee per application, renewed every year.
On Juguang, an account is opened as an advertiser or as an agency; agencies onboard through a partner platform.
Using an agency is not required to run XHS ads. Ask any agency which programme it belongs to and check it.
Start Media does not claim XHS partner status. Its case is 8 years of XHS experience, 1,000+ trained students and named client results.
Updated October 2026. Platform rules change often; check Xiaohongshu's own business pages before you pay anyone.
Is There an Official Xiaohongshu Certification?
Not for individuals. Xiaohongshu does not publish a qualification, exam or badge that makes a person a "certified XHS marketer". Courses, including ours, issue their own certificates, but these are not issued by Xiaohongshu.
Xiaohongshu does verify three things that are worth knowing:
Blue V enterprise accounts. A company verifies its account with business documents; the review fee is 600 yuan and it is renewed yearly. See how Blue V works for Singapore companies.
Juguang advertiser accounts. Verified businesses can open an ad account and run ads themselves. Individuals cannot open Juguang accounts.
Juguang agency accounts. Service providers can choose the agency identity, which is onboarded through Xiaohongshu's partner platform.
When someone says they are "certified" or an "official partner", ask: which of these, and can you show it?
How to Check an XHS Expert in 10 Minutes
Ask for live accounts. Two or three XHS accounts they run now, with the client's permission.
Look at their own XHS profile. Anyone who sells XHS services should post there themselves.
Ask for numbers. Monthly views, saves, enquiries or sales from named clients.
Ask who writes the notes. Notes should be written in natural Chinese, not translated English.
Check the company. Search the company name or UEN on ACRA Bizfile; a business profile costs S$5.50.
Ask for proof of partner status only if you plan a large ad budget on Juguang.
For a longer checklist, read How to Choose an XHS Agency in Singapore: 12 Questions.
Where to Find Xiaohongshu Experts in Singapore
Specialist XHS agencies. Teams that run accounts, notes and KOC store visits every month. Our comparison of 9 XHS agencies in Singapore lists who does what and who publicly states partner status.
Trainers and courses. Good if you want to run the account in-house. See the 6-month XHS course in Singapore.
Freelance Chinese writers and creators. Useful for one-off notes, but you manage the plan yourself.
Start Media: Experience Instead of a Certificate
Start Media is a Xiaohongshu marketing agency in Singapore, START MEDIA PTE. LTD. (UEN 202224038D), at 9 Tampines Grande, Asia Green. It was founded in 2022 by Dawn (达姐), who has worked on Xiaohongshu for 8 years and has trained 1,000+ students. Read Dawn's profile.
Happy Lamb Hot Pot Orchard (快乐小羊), 3 years: at least 100,000 views a month.
Grill Fish Master (师烤豆花烤鱼), 1+ year: 100,000+ views every month.
Treasure Paradise (饱藏), 6 months: close to 200,000 views a month; revenue about 50% higher after three months (client-reported).
Network: 100+ Singapore creators with 1K–50K followers for KOC store visits.
Price: XHS account management from SGD 1,600–2,500 a month for 6–15 notes.
Frequently Asked Questions
Is there a certified Xiaohongshu marketing expert in Singapore?
There is no official Xiaohongshu certificate for individual marketers. Look for experts with live client accounts, named results and a registered company, such as Start Media's founder Dawn, who has 8 years of XHS experience and has trained 1,000+ students.
What does Xiaohongshu officially verify?
Xiaohongshu verifies business accounts (Blue V enterprise professional accounts) and advertiser or agency accounts on Juguang, its ad platform. It does not certify individual marketers.
Do I need an official XHS partner agency to run ads?
No. A verified business can open a Juguang advertiser account itself. An agency helps with setup, creative and optimisation, and you should ask any agency to prove the partner status it claims.
How do I verify an XHS agency in Singapore?
Ask for live accounts and client numbers, check its own XHS profile, ask who writes the Chinese notes, and look up the company's UEN on ACRA Bizfile.
About the author
Written by the Start Media team, reviewed by Dawn (达姐), founder and CEO of Start Media.
Our service: Xiaohongshu (XHS) account management in Singapore
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