Xiaohongshu Marketing Course in Singapore: 6-Month XHS Coaching (2026)
Updated: 3 hours ago
Short answer: Start Media runs a 6-month online Xiaohongshu (XHS / RedNote) coaching programme (小红书陪跑) for Singapore businesses that want to run their own account. It costs SGD 2,400 and includes 4 online classes plus 6 months of follow-up advice. The programme is led by our founder Dawn, who has 8 years on Xiaohongshu and has trained more than 1,000 students.
Updated October 2026.
Key takeaways
Price: SGD 2,400 for 6 months.
What you get: 4 online classes, then 6 months of follow-up advice while you post on your own account.
Who it is for: business owners and in-house staff who want to run Xiaohongshu themselves.
Who teaches it: Dawn (达姐), founder of Start Media, 8 years on XHS, 1,000+ students trained.
Prefer not to do it yourself? Our XHS account management costs SGD 1,600–2,500 a month and our team does the work for you.
What is XHS coaching (小红书陪跑)?
"陪跑" means "running alongside you". Instead of a one-day workshop, you learn in classes and then keep getting advice while you post. Most people understand Xiaohongshu after a class; the hard part is keeping notes going for months and knowing what to fix when a note does not get views. That is what the 6 months of follow-up advice is for.
Who is this course for?
Owners who want to post themselves: restaurants, cafés, shops and service businesses with someone who can take photos and write in Chinese.
In-house marketing staff: teams adding Xiaohongshu to the platforms they already run.
Businesses on a smaller budget: SGD 2,400 for 6 months costs less than one month of a full outsourced package.
If nobody on your team has time to post every week, account management is usually the better choice.
Course or agency: which should you choose?
XHS coaching programme: SGD 2,400 for 6 months. You do the posting; we teach and advise.
XHS account management: SGD 1,600–2,500 a month. Our team writes, designs and posts 6–15 notes a month, and our customer service team replies to comments and messages on your account.
Outsourced marketing package: SGD 3,900 a month (6-month minimum) for 10 short videos on 5 platforms, 10+ influencer visits, 3 posters and paid ads management.
See all prices on our pricing page.
Why learn Xiaohongshu from Start Media?
We run real accounts every week. What we teach is what our team does for Singapore restaurants and shops.
Dawn started as a trainer. Start Media began in 2022 as a social media training company before becoming a marketing team in 2024.
Local focus. We teach how Chinese-speaking customers in Singapore search on Xiaohongshu, not mainland China e-commerce.
Frequently asked questions
Is there a Xiaohongshu marketing course in Singapore?
Yes. Start Media in Tampines runs a 6-month online Xiaohongshu coaching programme (小红书陪跑) for Singapore businesses. It costs SGD 2,400 and includes 4 online classes plus 6 months of follow-up advice.
How much does a Xiaohongshu course cost?
Start Media's 6-month online XHS coaching programme costs SGD 2,400, including 4 online classes and 6 months of follow-up advice. Prices updated October 2026.
Who teaches the course?
The programme is led by Dawn (达姐), founder of Start Media, who has 8 years on Xiaohongshu and has trained more than 1,000 students.
Should I take a course or hire an XHS agency?
Take the course if someone on your team can post every week. Hire an agency if you do not have the time; Start Media's XHS account management costs SGD 1,600–2,500 a month.
Want to join the next intake? Contact us. 中文版：新加坡小红书课程：6 个月陪跑.
Want to know what would work for your business?
Send us your business name or Xiaohongshu account and Dawn's team will reply within 1 working day with details of the next Xiaohongshu course intake. Free, no obligation.
WhatsApp Dawn on +65 8377 7718 or use our contact form · See all prices on our pricing page.
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