Singapore Festive Marketing Calendar 2027: Dates and Ideas for Businesses
Short answer: The biggest marketing dates for Singapore businesses in 2027 are Chinese New Year (6–7 February), Hari Raya Puasa (10 March), National Day (9 August), Mid-Autumn Festival (15 September), Deepavali (28 October) and Christmas (25 December). Start promoting each one 3–4 weeks before, because customers book festive meals and plan purchases early.
2027 Festive Marketing Calendar
Date (2027) | Occasion | Start promoting | Ideas for restaurants and shops |
1 Jan (Fri) | New Year's Day | Early December | Countdown menus, new-year promotions |
6–7 Feb (Sat–Sun), 8 Feb holiday in lieu | Chinese New Year | Early January | Reunion dinner sets, yusheng, takeaway bundles, gift hampers |
14 Feb (Sun) | Valentine's Day | Late January | Couple sets, limited desserts |
Early Feb – 9 Mar | Ramadan | Late January | Buka puasa sets, late-night opening hours |
10 Mar (Wed) | Hari Raya Puasa | During Ramadan | Festive menus, family bundles, open-house catering |
26 Mar (Fri) | Good Friday | Early March | Long-weekend promotions |
1 May (Sat) | Labour Day | Mid-April | Weekend deals |
9 May (Sun) | Mother's Day | Mid-April | Family set menus, reservations |
17 May (Mon) | Hari Raya Haji | Early May | Long-weekend family meals |
20 May (Thu) | Vesak Day | Early May | Vegetarian menus |
20 Jun (Sun) | Father's Day | Late May | Family set menus |
9 Aug (Mon) | National Day | Mid-July | Local-flavour specials, red-and-white menus, long-weekend deals |
15 Sep (Wed) | Mid-Autumn Festival | Mid-August | Mooncakes, lantern-night dinners |
28 Oct (Thu) | Deepavali | Early October | Festive menus, sweets and gift sets |
11 Nov | 11.11 sales | Late October | Vouchers, online deals |
26 Nov (Fri) | Black Friday | Early November | Shopping deals, gift cards |
12 Dec | 12.12 sales | Late November | Year-end vouchers |
25 Dec (Sat) | Christmas | Mid-November | Christmas sets, party catering, year-end bookings |
Public holiday dates: Ministry of Manpower, Public Holidays for 2027. Mid-Autumn date: publicholidays.sg. Ramadan dates are approximate and depend on the moon sighting.
How to Plan Each Festive Campaign
4 weeks before: decide the offer (set menu, bundle or gift), design the poster and plan the videos.
3 weeks before: post a teaser video and open pre-orders or reservations.
2 weeks before: invite influencers or KOCs to try the festive menu and post.
1 week before: run paid ads to people near your outlet and post a reminder.
During the festival: share customer moments and influencer content, and post opening hours.
Tips That Work for Singapore Audiences
Post in the right language. Chinese New Year and Mid-Autumn content works well on Xiaohongshu and WeChat in Chinese, while English content reaches wider audiences on TikTok, Instagram and Facebook.
Use long weekends. In 2027, Chinese New Year (with the 8 February holiday in lieu), Good Friday, Hari Raya Haji and National Day all create long weekends for family outings.
Show the food early. People book reunion dinners and festive meals weeks in advance, so a video of the set menu needs to be live before bookings fill up.
Respect each festival. Use the correct greetings, colours and food customs for each community.
How Start Media Helps
Festive campaign planning is included in Start Media's SGD 3,900 monthly package, along with 10 short videos on 5 platforms, 10+ influencers, 3 posters and ads management. We plan each festival ahead, so your videos and posters are ready before customers start booking. See the SGD 3,900 package
Frequently Asked Questions
When should I start Chinese New Year marketing for 2027?
Chinese New Year falls on 6–7 February 2027. Start promoting in early January, and open reunion dinner bookings at least 3–4 weeks before.
Which festivals matter most for restaurants in Singapore?
Chinese New Year, Mother's Day, Mid-Autumn and Christmas usually drive the most restaurant bookings, with Hari Raya and Deepavali important for halal and Indian cuisine.
Do I need a different campaign for each platform?
No. Film once, then adapt the captions and language for each platform.
Written by Dawn, Founder & CEO of Start Media, a Singapore social media and short video agency in Tampines. Dates checked October 2026.
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