Little Red Book (RedNote) Marketing in Singapore: A Practical Guide
Short answer: Little Red Book, RED, RedNote and XHS are all names for the same app: Xiaohongshu (小红书). For a Singapore business, Little Red Book marketing means posting search-friendly notes in Chinese, getting local creators to visit and review you, and keeping a verified business account active. Done well, it brings in Chinese-speaking customers who are already searching for what you sell.
Key takeaways
Xiaohongshu, XHS, Little Red Book, RED and RedNote are one platform. "RedNote" is the English name the app became known by internationally in January 2025.
Little Red Book works like a search engine. Customers type in what they want, such as 新加坡美食 (Singapore food) or 新加坡美甲 (Singapore nails), and read notes before they decide.
A good plan has three parts: your own verified account, KOC creator notes, and real customer posts.
Notes need native Chinese copy. Translated English rarely ranks or gets saved.
At Start Media, Little Red Book account management usually costs SGD 1,600–2,500 a month for 6–15 notes.
Is Little Red Book the same as Xiaohongshu and RedNote?
Yes. 小红书 is pronounced Xiaohongshu, which is often shortened to XHS. The literal translation is "Little Red Book", and the platform's own English brand is RED. In January 2025, when many American TikTok users moved to the app, English-language media started calling it RedNote, and that name stuck outside China.
So if you search for a "Little Red Book agency", an "XHS agency", a "RedNote marketing agency" or a "Xiaohongshu marketing agency" in Singapore, you are looking for the same service.
Why does Little Red Book matter for Singapore businesses?
Many Chinese-speaking customers in Singapore check Little Red Book before they choose where to eat, shop, study or book a treatment. This includes new arrivals from China, students, tourists and Chinese-speaking Singaporeans.
What makes the platform different is that people search on it. A note that answers a common search, such as "Tampines best hotpot" or "Orchard facial review", can keep bringing in customers for months. On Instagram or TikTok, a post is often forgotten after a few days.
What does Little Red Book marketing include?
1. A verified business account
A business account with Blue V (蓝V) verification shows customers that the account really belongs to you. It also unlocks business tools. We cover the documents and steps in our Blue V verification guide.
2. Keyword research
Before writing anything, find out what your customers type into the search bar. Look at the suggested searches, the top notes for each term and the questions in the comments. Plan each note around one main search term.
3. Notes in native Chinese
A note is a post with photos or a short video, a title and a caption. Good notes have:
A cover that shows the result, not your logo.
A title with the search term and a clear benefit.
A caption that reads like a friend's honest review, with price, location and tips.
A steady rhythm. Our packages cover 6–15 notes a month.
4. KOC store visits (博主探店)
KOCs are everyday creators with 1K to 50K followers. When several of them visit and post about your business, you appear under many more search terms than one official account can cover. Read how XHS KOC store visits work.
5. Replies, reporting and boosting
Reply to comments and private messages quickly, because many of them are booking enquiries. Each month, check reach, saves, comments and enquiries, then put a small boost behind the notes that already perform well.
How much does Little Red Book marketing cost in Singapore?
At Start Media, prices updated October 2026:
Account management: usually SGD 1,600–2,500 a month for 6–15 notes, including keyword research, writing, photos or video, replies and a monthly report.
KOC store visit campaigns: from SGD 2,000, plus the product or service you give the creators.
WeChat Channels (视频号) can be added, from about SGD 2,000 a month.
See the full breakdown in our XHS account management cost guide.
Common mistakes to avoid
Posting English captions translated word for word.
Using the account like an advert board, with logos and price lists only.
Posting a burst of notes, then nothing for two months.
Buying fake likes or followers. The platform removes fake engagement and can limit your account.
Judging results after two weeks. Search traffic builds over two to three months.
Should you do it yourself or hire an agency?
You can run Little Red Book in-house if someone on your team writes natural Chinese, understands XHS search and has time to post every week. Many small businesses find that hard to keep up, which is why they hire a specialist. If you are comparing options, read our guide to Xiaohongshu agencies in Singapore and how to choose an XHS agency.
Start Media is a Singapore Little Red Book (Xiaohongshu) agency founded in 2022 by Dawn, who has 8 years on XHS and has trained 1,000+ students. We run XHS account management, KOC store visits and WeChat Channels for Singapore businesses.
FAQ
Is RedNote the same as Little Red Book?
Yes. RedNote, Little Red Book, RED, XHS and Xiaohongshu (小红书) are all the same app.
Can a Singapore business use Little Red Book?
Yes. A Singapore company can open a business account and apply for Blue V verification with its ACRA Business Profile.
How long does Little Red Book marketing take to work?
Some enquiries can come in the first month, but search traffic usually builds over two to three months of steady posting.
Do I need to post in Chinese?
Yes, for best results. Most Little Red Book users search in Chinese, so notes written in natural Chinese rank and convert better than translated English.
Want to know how your account is doing? Get a free XHS account review from our team.
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