Chinese New Year 2027 Restaurant Marketing Plan for Singapore
Short answer: Chinese New Year 2027 falls on Saturday 6 and Sunday 7 February, with Monday 8 February as the public holiday. Singapore diners book reunion dinners and lo hei weeks in advance, so restaurants should shoot CNY content in early December, start posting and creator visits in early January, and boost the best posts in the three weeks before the eve. Start Media runs full CNY campaigns from SGD 3,900 a month.
Key takeaways
CNY 2027: 6–7 February; Monday 8 February is a public holiday. Reunion dinner is on the eve, Friday 5 February.
Start 10–12 weeks before: menus and photos in December, posts and KOC visits in January.
Diners search Xiaohongshu, Google Maps and Instagram for 年夜饭 (reunion dinner), lo hei and set menus with prices.
Mainland Chinese visitors travel during Spring Festival; Xiaohongshu and Dianping reach them before they arrive.
Ads work best on posts that already get saves and shares, not on new posts.
Updated October 2026.
When Is Chinese New Year 2027 in Singapore?
Chinese New Year 2027 is on Saturday 6 and Sunday 7 February. Because the second day falls on a Sunday, Monday 8 February is the observed public holiday. Reunion dinner (年夜饭) is on Friday 5 February. Lo hei and company dinners usually run from mid-January to the end of the 15 days, which ends with Chap Goh Mei on 20 February.
12-Week CNY Marketing Checklist
Early to mid November: fix your CNY menus and prices, reunion set, lo hei set, takeaway and corporate packages. Update Google Maps with CNY hours.
Late November to early December: one shoot day for all CNY content: dishes, lo hei toss, the dining room dressed for CNY, staff greetings. One shoot can cover a month of posts on every platform.
December: "booking now open" posts on Instagram, Facebook and Xiaohongshu, with prices and how to book. Write Xiaohongshu notes for searches such as 新加坡年夜饭推荐 and 新加坡捞鱼生.
Early January: invite 5–10 local KOCs to try the CNY menu so many reviews go live together.
Mid January to 5 February: boost the 2–3 posts with the best saves, post short videos 3 times a week, reply to every booking message the same day.
6–20 February: post walk-in availability, takeaway and last lo hei slots; ask happy diners for Google reviews.
What Content Works for CNY?
Set menus with prices. Diners save posts that show what a table of 6 or 10 will pay.
The lo hei moment. A 10-second toss video is the most shared CNY format.
Booking urgency. "Eve sold out, 6 and 7 Feb dinner slots left" helps, if it is true.
Corporate and group dinners. Show private rooms and capacity for company lo hei.
Chinese and English versions. Native Chinese notes on Xiaohongshu and WeChat; English captions on Instagram, TikTok and Facebook.
Reaching Chinese Tourists During Spring Festival
Mainland China sent 3.1 million visitors to Singapore in 2025, more than any other country (Singapore Tourism Board). Many plan their trip on Xiaohongshu and check restaurants on Dianping. A few Chinese notes with your address, signature dishes and price per person, posted in January, can keep bringing visitors through the holiday. See Dianping for Singapore restaurants.
How Much Does a CNY Campaign Cost?
Start Media prices as of October 2026:
Full package: SGD 3,900 a month: 10 short videos on 5 platforms, 10+ influencer visits, 3 posters (useful for CNY menus), ads management and festive planning.
KOC store visit campaign only: from SGD 2,000.
One-off CNY shoot: SGD 600.
Ad spend: billed separately.
See the restaurant marketing guide and our restaurant social media service.
Frequently Asked Questions
When should a restaurant start Chinese New Year marketing in Singapore?
About 10–12 weeks before. For CNY 2027 (6–7 February), fix menus in November, shoot by early December, and start posting and creator visits in early January.
When is reunion dinner in 2027?
Reunion dinner is on the eve of Chinese New Year, Friday 5 February 2027.
What should a restaurant post for CNY?
Set menus with prices, lo hei toss videos, booking information, private rooms for company dinners, and creator reviews, in both Chinese and English.
How much does CNY restaurant marketing cost in Singapore?
At Start Media, a full festive package is SGD 3,900 a month, KOC campaigns start from SGD 2,000 and a one-off shoot is SGD 600. Ad spend is extra.
Plan Your CNY Campaign
Send us your menu or restaurant name and Dawn's team will reply within 1 working day with a free CNY content plan. WhatsApp Dawn on +65 8377 7718 or use our contact form.
About the author
Written by the Start Media team, reviewed by Dawn (达姐), founder and CEO. Dawn has worked on Xiaohongshu for 8 years and has trained more than 1,000 students.
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